16+ years in UX · Awarded Top 1% on Upwork
From Vision to Execution.
Senior UX Design for Products That Need to Ship — and Scale.
Senior UX Designer
Brands I've had the luck to collaborate with:
Brands I've had the luck to collaborate with:
Brands I've had the luck to collaborate with:
Why work with me
Senior UX design, without the agency overhead.
I help teams bring clarity to complex products — from early ideas to developer-ready designs.
You’ll work directly with me to define flows, make decisions, and ship work that actually gets used.
16+ years
→ Designing complex, real-world products
Top 1%
→ Awarded Expert-Vetted Top 1% on Upwork
Why work with me
Senior UX design, without the agency overhead.
I help teams bring clarity to complex products — from early ideas to developer-ready designs.
You’ll work directly with me to define flows, make decisions, and ship work that actually gets used.
16+ years
→ Designing complex, real-world products
Top 1%
→ Awarded Expert-Vetted Top 1% on Upwork
Why work with me
Senior UX design, without the agency overhead.
I help teams bring clarity to complex products — from early ideas to developer-ready designs.
You’ll work directly with me to define flows, make decisions, and ship work that actually gets used.
16+ years
→ Designing complex, real-world products
Top 1%
→ Awarded Expert-Vetted Top 1% on Upwork
How I work
How I work
How I work
A clear process for complex products.
A pragmatic approach that brings structure to complex problems — without unnecessary process.
01
Discovery & Alignment
Alignment
I get up to speed on your product, users, and constraints — focusing on what needs to be solved.
01
Assessment
Alignment
I get up to speed on your product, users, and constraints — focusing on what needs to be solved.
01
Discovery & Alignment
Alignment
I get up to speed on your product, users, and constraints — focusing on what needs to be solved.
02
UX Design & Validation
Design
User flows, wireframes, and polished UI — shaped through feedback and designed with engineering in mind.
02
UX Design & Validation
Design
User flows, wireframes, and polished UI — shaped through feedback and designed with engineering in mind.
02
UX Design & Validation
Design
User flows, wireframes, and polished UI — shaped through feedback and designed with engineering in mind.
03
Delivery & Support
Support
Clear handoff, iteration, and continued UX support as your product evolves.
03
Delivery & Support
Support
Clear handoff, iteration, and continued UX support as your product evolves.
03
Delivery & Support
Support
Clear handoff, iteration, and continued UX support as your product evolves.
“Working with Fernando felt like having a senior UX partner on the team. Clear thinking, strong communication, and no unnecessary process.”
Vicky Kelberer
Head of Digital Experience and AI Strategy - Vanguard
“Working with Fernando felt like having a senior UX partner on the team. Clear thinking, strong communication, and no unnecessary process.”
Vicky Kelberer
Head of Digital Experience and AI Strategy - Vanguard
“Working with Fernando felt like having a senior UX partner on the team. Clear thinking, strong communication, and no unnecessary process.”
Vicky Kelberer
Head of Digital Experience and AI Strategy - Vanguard
About
About
About
Work directly with a senior UX designer.
I’m Fernando Arbulu , a senior UX designer with 16+ years of experience helping teams design and scale complex digital products.
I partner with founders, product leaders, and engineering teams to bring clarity to ambiguous problems — shaping flows, interfaces, and decisions that teams can confidently build and use.
You'll work with me directly from early conversations through final delivery.
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.