About us
About us
About us
On a mission to simplify automation.
Most AI agencies complicate things. We built Claura to do the opposite—helping businesses cut through the noise and build automation that actually delivers results.
Why work with me
Senior UX design, without the agency overhead.
I help teams bring clarity to complex products — from early ideas to developer-ready designs.
You’ll work directly with me to define flows, make decisions, and ship work that actually gets used.
16+ years
→ Designing complex, real-world products
Top 1%
→ Awarded Expert-Vetted Top 1% on Upwork
Why work with me
Senior UX design, without the agency overhead.
I help teams bring clarity to complex products — from early ideas to developer-ready designs.
You’ll work directly with me to define flows, make decisions, and ship work that actually gets used.
16+ years
→ Designing complex, real-world products
Top 1%
→ Awarded Expert-Vetted Top 1% on Upwork
Why work with me
Senior UX design, without the agency overhead.
I help teams bring clarity to complex products — from early ideas to developer-ready designs.
You’ll work directly with me to define flows, make decisions, and ship work that actually gets used.
16+ years
→ Designing complex, real-world products
Top 1%
→ Awarded Expert-Vetted Top 1% on Upwork
“Working with Fernando felt like having a senior UX partner on the team. Clear thinking, strong communication, and no unnecessary process.”
Vicky Kelberer
Head of Digital Experience and AI Strategy - Vanguard
“Working with Fernando felt like having a senior UX partner on the team. Clear thinking, strong communication, and no unnecessary process.”
Vicky Kelberer
Head of Digital Experience and AI Strategy - Vanguard
“Working with Fernando felt like having a senior UX partner on the team. Clear thinking, strong communication, and no unnecessary process.”
Vicky Kelberer
Head of Digital Experience and AI Strategy - Vanguard
Meet the team
You're in experienced hands.
No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.
Elena Martinez
Client Success Manager
Want to be part of the team?
3 vacancies available
We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.
Meet the team
You're in experienced hands.
No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.
Elena Martinez
Client Success Manager
Want to be part of the team?
3 vacancies available
We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.
Meet the team
You're in experienced hands.
No layers of management. You work directly with the specialists who understand your business and build your automation from start to finish.
Elena Martinez
Client Success Manager
Want to be part of the team?
3 vacancies available
We're always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.
Trusted by Startups and Global Teams
Turn complexity into clarity
Book a free 30-minute conversation to get clear direction on your product, interface, or workflow and what to do next,
Trusted by Startups and Global Teams
Turn complexity into clarity
Book a free 30-minute conversation to get clear direction on your product, interface, or workflow and what to do next,
Trusted by Startups and Global Teams
Turn complexity into clarity
Book a free 30-minute conversation to get clear direction on your product, interface, or workflow and what to do next,