About us
Find What’s Blocking Conversions in Your Product — and Fix It Fast.
A structured, conversion-focused teardown of your web app, SaaS, or mobile product. Flat rate. Delivered in 5 business days.
Services
What You’ll Get
This is not a generic heuristic review.
This is a structured product teardown with a prioritized action plan.
Friction Analysis
01
Flow & Architecture Breakdown
02
Prioritized Action Plan
03
Executive Walkthrough
04
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Book a free call
How I work
See how the UX
audit works
A pragmatic approach that brings structure to complex problems — without unnecessary process.
01
Submit Your Product
Alignment
You provide: URL or staging access Context and goals Target audience
02
Deep Product Teardown
Design
I review: Key flows UX architecture Interaction patterns Conversion paths
03
Audit Delivery (Within 5 Days)
Support
You receive: Recorded walkthrough Annotated breakdown Prioritized roadmap
04
Strategy Call
Support
We align on: What to fix first What to ignore Whether you need implementation support
FAQ
Common questions answered.
Answers to the questions clients usually ask before getting started. Still unsure? Book a free call and we’ll talk it through.
Do I need technical knowledge to work with you?
No. I translate complexity into clear decisions. Whether you’re technical or not, I’ll guide the process, explain tradeoffs, and make sure everyone stays aligned.
What types of teams do you typically work with?
I work best with founders, product leaders, and engineering teams building or evolving complex digital products—especially when clarity, speed, and decision-making matter.
How do engagements usually start?
We begin with a short call to understand your goals, constraints, and current challenges. From there, I’ll recommend a clear path forward—whether that’s short-term support or an ongoing engagement.
How does pricing work?
I offer both flat-rate projects and hourly engagements. The right model depends on the nature of the work—clearly defined scopes are often a better fit for flat pricing, while evolving or exploratory work works best hourly. We’ll align on the approach upfront so there are no surprises.
What happens after designs are delivered?
I can stay involved through implementation, iteration, and refinement, or step back once your team is confident moving forward. Support is ongoing if you need it.